Taking about rebranding an existed logo. Whether it’s a logo of a small or big company, redesign a logo is a game-changer. It might help increasing unbelievable revenue for the company or it might easily blow up in a business’s face.
Failed Redesign Examples
Many people hate this new logo, not only general people but also professional designers aren’t its fans.
According to designroad.com, here are some reviews that tell us why they hate it.
@TonyRomm went all designer wonky with his review: “The new Instagram logo truly is gross. And I’m sure it’s totally coincidence it scans as a bolder version of the iOS photos app icon.”
While @whatTheBit took the “insider” approach: “Instagram’s new logo looks like it was designed by a Samsung intern.” Perhaps a little too inside. However,
@trecoast got a bit more metaphorical: “The new Instagram logo looks like a rejected starburst flavor.” Thankfully, for Instagram and their team of designers, not all of the reaction was negative.
@eternalrian couldn’t contain his feelings: “GUYS!!! I’M IN SHOCK RN! INSTAGRAM UPDATE IS DOPE!! CAN’T EVEN BELIEVEE.” (Happy face emoji). Yes, it really means something if the comment is in all caps and you add an extra “E” to “believe.”
@BLAINREID was a bit more subdued but no less complimentary: “This new Instagram update is easy on the eyes. I can deal.”
@TadCarpenter took the philosophical approach: “Love the new @instagram app icon. It’s kinda like when Chris Pratt went from Parks & Rec star to action star. Liked it before, like it now.”
2. GAP
GAP paid $100 Million for the new logo and decided to go back to the old one. The new logo is in Helvetica and a little gradient box while the current logo is in iconic stretchy serifs and it looks better. We understand why GAP decided to go back.
3. Pepsi
Actually, the new logo is not bad, but people are expecting something more rather than a little twist based on shapes and colors. Guess how much Pepsi paid for the new design? It’s a million-dollar price tag.
4. Tropicana
The fact is Tropicana’s sales fell by 20% after the new design tells us a lot. Most people didn’t recognize the brand when they pass the shelves. I would prefer the old design because of the “down-to-earth” look when the customers feel good about drinking Tropicana’s juice (it’s 100% fresh and authentic)
Thanks, God. They decided to go back with the old design.
5. Best Buy
Again, after failing to serve customers as a warm bright light to entice people into their stores, BestBuy decided to reinstall the old logo.
6. Mastercard
While MasterCard’s original logo was an iconic logo, the new one went terribly wrong.
Here is the reason why. Two circles were combined to create a Venn-diagram style logo and its look is simple and appealing. The new design used 3 circles with shadows, transparency, and gradients. It actually ruined the iconic look of the brand